Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent-driven” customers?

LinkedIn’s Mariel Lasala took to the Live Stage at NADA Show 2020 in Las Vegas on Friday to talk about why dealerships need their own LinkedIn page, how to craft messages targeted at LinkedIn’s 30 million mass affluent members (those with $100,000 in assets who might be looking to make their next vehicle purchase), and the three types of ads that will help auto dealers get their dealership in front of LinkedIn’s 660 million members.

Check out the video on this session and watch other live coverage all weekend from the NADA Live Stage.