NADA Market Beat

Download the December 2015 Market Beat


November 2015
Have new sales peaked this year? Sales topped 18 million SAAR for the third month in a row in November, but NADA analysis shows that incentives were also higher—moving up 6% compared to October.
October 2015
Sales above 18.1 million this month are hard to lament, since we seem headed toward a record-breaking year. Despite mixed signals on economic activity, light-duty vehicle sales continue to set new highs.
September 2015
September light-vehicle sales hit a 10-year high—nearly 18.1 million SAAR—thanks in part to the Labor Day weekend. Stable gasoline prices and continued pent-up demand, especially for light trucks, helped propel sales.
August 2015
In August, the SAAR topped 17.7 million, beating our expectations. Light-truck sales trounced cars (57.3% to 42.7%). Year to date, trucks are close to our predicted 56% share, with 55.3% of the market choosing light trucks over cars.
July 2015
SAAR at 17.55 million. Low incentive. And a market that continues to choose light trucks over cars. The result: Autos have beaten all expectations and continue to gain strength in an otherwise mixed economy.
June 2015
Overall sales are set to outpace our initial forecast of 16.94 million for 2015--in particular, May and June have run ahead of our expectations.
May 2015
Sales in May were boosted, in part, by increased consumer demand for light trucks, such as crossovers and SUVs. In addition, Memorial Day deals and incentives, along with other beneficial economic factors for car buyers, contributed to a strong sales month.
April 2015
Another month, another gain. Light-truck sales in April continued to sizzle, increasing to 54.8 percent of market share year-to-date (just shy of NADA's forecast of 56 percent).
March 2015
Despite the winter weather effects felt in the Northeast and Midwest regions of the country, new-vehicle sales in January and February were strong, and March sales are expected to show a rebound to a SAAR of 16.9 million.
February 2015
There were 1.3 million light-vehicle sales in February 2015 across the U.S. Monthly sales were up 9.3 percent from January 2015 and up 5.4 percent from February 2014.
January 2015
There were 1.1 million light-vehicle sales in January 2015 in the United States, down 23.5 percent from December 2014 but up 13.7 percent from January 2014.


December 2014
There were 1.5 million light-vehicle sales across the U.S. in December 2014, up 15.7 percent from November 2014 and up 10.7 percent from December 2013.
November 2014
In November, there were 1.3 million light-vehicle sales, up 1.6 percent from October and up 4.5 percent from November 2013.
October 2014
There were 1.3 million light-vehicle sales in October 2014, up 2.8 percent from September 2014 and up 6 percent from October 2013.
September 2014
There were 1.2 million light-vehicle sales in September, down 21.5 percent from August, which has been one of the two highest sales months so far this year.
August 2014
There were 1.6 million light-vehicle sales in August 2014, up 10.5 percent from July 2014 and up 5.4 percent from August 2013.
July 2014
There were 1.4 million light-vehicle sales in July, down 1 percent from June but up 9.1 percent from July 2013.
June 2014
There were 1.4 million light-vehicle sales in June 2014, down 11.7 percent from May 2014, but up 1.1 percent from June 2013.
May 2014
There were 1.6 million light-vehicle sales in May 2014 – an increase of 15.8 percent from April 2014 and an increase of 11.2 percent over May 2013.
April 2014
There were 1.4 million light-vehicle sales in April 2014, a 9.6 percent decline in sales from last month but an 8.0 percent increase over April 2013.
March 2014
The SAAR* for March was 16.3 million, the first month of the year that the projected annual sales rate for light vehicles surpassed 16 million.
February 2014
The abnormally cold weather and heavy snow continued to dampen sales in February.
January 2014
There were 1 million light-vehicle sales in the U.S. in January 2014, down 25.5 percent from December 2013 and down 3.0 percent from January 2013.