NADA Market Beat

Download the December 2016 Market Beat


November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016
March came in far below expectations, with only 16.46 million SAAR light-vehicle sales, a steep fall-off from the previous month.
February 2016
February sales of 17.4 million SAAR are up 1.1 million over last year, helped by President's Day sales and an economy that seems to be outpacing equity markets.
January 2016
It's been a rolling start to the new year. Despite recent snowstorms, new-vehicle sales hit a 17.5 million SAAR in January.


December 2015
Our expectations for a weaker December certainly came true, with sales of just 17.2 million for the month on a SAAR basis.
November 2015
Have new sales peaked this year? Sales topped 18 million SAAR for the third month in a row in November, but NADA analysis shows that incentives were also higher—moving up 6% compared to October.
October 2015
Sales above 18.1 million this month are hard to lament, since we seem headed toward a record-breaking year. Despite mixed signals on economic activity, light-duty vehicle sales continue to set new highs.
September 2015
September light-vehicle sales hit a 10-year high—nearly 18.1 million SAAR—thanks in part to the Labor Day weekend. Stable gasoline prices and continued pent-up demand, especially for light trucks, helped propel sales.
August 2015
In August, the SAAR topped 17.7 million, beating our expectations. Light-truck sales trounced cars (57.3% to 42.7%). Year to date, trucks are close to our predicted 56% share, with 55.3% of the market choosing light trucks over cars.
July 2015
SAAR at 17.55 million. Low incentive. And a market that continues to choose light trucks over cars. The result: Autos have beaten all expectations and continue to gain strength in an otherwise mixed economy.
June 2015
Overall sales are set to outpace our initial forecast of 16.94 million for 2015--in particular, May and June have run ahead of our expectations.
May 2015
Sales in May were boosted, in part, by increased consumer demand for light trucks, such as crossovers and SUVs. In addition, Memorial Day deals and incentives, along with other beneficial economic factors for car buyers, contributed to a strong sales month.
April 2015
Another month, another gain. Light-truck sales in April continued to sizzle, increasing to 54.8 percent of market share year-to-date (just shy of NADA's forecast of 56 percent).
March 2015
Despite the winter weather effects felt in the Northeast and Midwest regions of the country, new-vehicle sales in January and February were strong, and March sales are expected to show a rebound to a SAAR of 16.9 million.
February 2015
There were 1.3 million light-vehicle sales in February 2015 across the U.S. Monthly sales were up 9.3 percent from January 2015 and up 5.4 percent from February 2014.
January 2015
There were 1.1 million light-vehicle sales in January 2015 in the United States, down 23.5 percent from December 2014 but up 13.7 percent from January 2014.