NADA Market Beat

April 2015 NADA Market Beat

CUVs Account for 28.6% Market Share, Up 1.7% in April

Another month, another gain. Light-truck sales in April continued to sizzle, increasing to 54.8 percent of market share year-to-date (just shy of NADA's forecast of 56 percent). As expected small and midsize cars lost the most market share, with their inventories rising, their incentives climbing and some factories starting to reduce production.

Low gasoline prices aren't helping move hybrids, electric cars or small cars, either. Low gasoline prices are expected to continue, rising just 11 percent through the rest of 2015. Auto sales remain a leading indicator and while the rest of the economy has hit a soft patch, NADA expects a rebound during summer. (Read more).

* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 16 million for a particular month indicates that the industry was on pace to sell 16 million vehicles on an annual basis.


March 2015
Despite the winter weather effects felt in the Northeast and Midwest regions of the country, new-vehicle sales in January and February were strong, and March sales are expected to show a rebound to a SAAR of 16.9 million.
February 2015
There were 1.3 million light-vehicle sales in February 2015 across the U.S. Monthly sales were up 9.3 percent from January 2015 and up 5.4 percent from February 2014.
January 2015
There were 1.1 million light-vehicle sales in January 2015 in the United States, down 23.5 percent from December 2014 but up 13.7 percent from January 2014.


December 2014
There were 1.5 million light-vehicle sales across the U.S. in December 2014, up 15.7 percent from November 2014 and up 10.7 percent from December 2013.
November 2014
In November, there were 1.3 million light-vehicle sales, up 1.6 percent from October and up 4.5 percent from November 2013.
October 2014
There were 1.3 million light-vehicle sales in October 2014, up 2.8 percent from September 2014 and up 6 percent from October 2013.
September 2014
There were 1.2 million light-vehicle sales in September, down 21.5 percent from August, which has been one of the two highest sales months so far this year.
August 2014
There were 1.6 million light-vehicle sales in August 2014, up 10.5 percent from July 2014 and up 5.4 percent from August 2013.
July 2014
There were 1.4 million light-vehicle sales in July, down 1 percent from June but up 9.1 percent from July 2013.
June 2014
There were 1.4 million light-vehicle sales in June 2014, down 11.7 percent from May 2014, but up 1.1 percent from June 2013.
May 2014
There were 1.6 million light-vehicle sales in May 2014 – an increase of 15.8 percent from April 2014 and an increase of 11.2 percent over May 2013.
April 2014
There were 1.4 million light-vehicle sales in April 2014, a 9.6 percent decline in sales from last month but an 8.0 percent increase over April 2013.
March 2014
The SAAR* for March was 16.3 million, the first month of the year that the projected annual sales rate for light vehicles surpassed 16 million.
February 2014
The abnormally cold weather and heavy snow continued to dampen sales in February.
January 2014
There were 1 million light-vehicle sales in the U.S. in January 2014, down 25.5 percent from December 2013 and down 3.0 percent from January 2013.