NADA Executive Staff

Steve Park is Senior Vice President, Dealership Operations at NADA. In this role, Park is responsible for a department that serves as the go-to resource for car and truck franchised dealers to improve operations and profitability via education, consulting and training.

In his prior role through 2020 as Vice President, Dealership Operations, Park oversaw the NADA/ATD Academy and 20 Group Operations, while leading In-Dealership Consulting initiatives to improve dealership processes and profitability. Park joined NADA in 2018 as Senior Director, responsible for 20 Group and Academy.

Prior to joining NADA, Park was Senior Director of Operations and Consulting at CDK Global, where he also managed its 20 Group and financial composite operations. Before joining CDK in 2015, Park spent five years as Vice President of Sales and Marketing at a fleet management company where he was responsible for leasing vehicles of all makes/models to federal, state and local government agencies across the country.

Prior to servicing the fleet industry, Park spent two years as a General Motors Dealer Development Academy Fellow. As part of this distinguished OEM dealer development program, he graduated from the NADA Academy while training in every department in a high-volume Buick GMC dealership in southeastern Michigan. Prior to pursuing automobile retailing, Park spent 10 years working for Ford Motor Company in various finance, purchasing, sales/marketing, leasing, government and commercial sales management positions.

Park earned his Master of Business Administration degree from Case Western Reserve University. He also holds a Bachelor of Arts degree in Economics from the University of Michigan. Married with three children, Park resides in Vienna, VA.