NADA Academy

NADA Academy

NADA Academy programs prepare current and future dealership leaders to improve each department's profitability, while examining how new technology and innovations reshape the industry.

Variable Operations 1 | Pre-Owned Vehicles

Explore used-vehicle management, digital marketing and showroom control. Evaluate traditional automotive strategies and analysis in the context of retailing in the internet age.


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How it Works

Academy programs include six one-week classroom sessions over the course of a year. The sessions, held at NADA headquarters, are then combined with hands-on practical application in each area of the dealership when back in the store.

Module - 1

Variable Operations 1 Pre-Owned Vehicles


  • Used-vehicle department profitability and inventory aging analysis
  • Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn
  • Evaluating the relationship between volume and gross
  • Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video
  • Converting leads to sales

Interested in taking a Seminar course on this specific topic?

Check out the Financial Management Training course.

View Seminar

Upcoming Classes



Explore inventory management using an investment approach, and analyze effective cutting-edge marketing strategies and website efficiency.