The Metaverse: The Next Frontier in Automotive Retail

Track: Digital

Saturday, January 28, 4:00 - 4:20 PM

Room: Dealer Learning Lab

Presenters: Brian Kramer

Love it or hate it, the metaverse is coming. Learn how to prepare for it, what it is and how to get there. Why are so many companies staking a claim in that space? Do customers even want to do any of this, and why waste time preparing for it?


Brian Kramer

Brian Kramer

Germain Automotive Partnership

General Manager

With 26-plus years of retail dealership experience, Brian Kramer is a general manager specializing in digital transformation. He spent 19 years as a general manager operating dealerships for Autonation and Germain Automotive Group, and has experience managing Infiniti, Chevrolet, Cadillac, Mercedes-Benz, Lexus, Toyota and Lincoln franchises in Ohio and Florida. Kramer is the recipient of the Automotive News "40 under 40" award. He was involved in the first 100% paperless automotive transaction in 2020, and recently delivered the first automotive transaction in the Metaverse.