Engaging With Local Businesses

Track: Marketing

Saturday, January 28, 12:00 - 12:20 PM

Room: Dealer Learning Lab

Presenters: Peter Martin

Most markets have hundreds, if not thousands, of local businesses; and marketing to them can provide not only a fleet opportunity but also countless sales to the owners, managers, staff and their families. Learn how to find and connect with local business owners and earn their business.

Presenter

Peter Martin

Cactus Sky Digital

President & Founder

Peter "webdoc" Martin is automotive industry expert specializing in digital marketing trends, online reputation, conquest email marketing and integrating technology to increase sales. Martin started his automotive career in 1986 with Ricart Ford and was part of the team that propelled them to the status of #1 Ford Dealership in the nation. He has been actively involved in the automotive industry his entire career working in dealerships and/or marketing for them. He currently is the President of Cactus Sky Digital and Testimonial Builder. He is also a contributing author to AutoSuccess Magazine and other trade publications.