De-Emotionalizing Marketing Decisions to Drive Revenue

Track: Digital

Saturday, January 28, 10:30 - 11:30 AM

Room: C142

Presenters: Adam Fichman

Understand the importance of knowing how much each prospect is worth; and make informed business decisions upon the valuation. Focus on conversion rates instead of site visitors and shift the vantage point to a more effective way to turn web traffic into test drives and, ultimately, revenue. Learn how to de-emotionalize marketing decisions, stop overspending on digital advertising and hold your marketing partners accountable for driving traffic to your website that actually hits the dealership's bottom line.

Presenter

Adam Fichman

Lifted Logic

Owner/President

Owner and founder of Lifted Logic and a serial entrepreneur, Adam Fichman's been working with computers since floppies were floppy and data was on tapes. In college, his first start-up company, 1dawg, was the first company to push videos to a cell phone. At that time, 1dawg was the 17th most popular video website, with more than 20 million unique hits a month. Fast-forward to today and Fichman spends his time educating clients on how to de-emotionalize their marketing decisions and hold their marketing partners accountable for driving real revenue into the business.