NADA Dealership Workforce Study

NADA Dealership Workforce Study

Conducted annually since 2012, the NADA Dealership Workforce Study is the only authoritative and comprehensive examination of car and truck dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally as well as non-luxury vs. luxury brands. In addition, you can also see data across various sales volume ranges from low, medium, and high-volume stores.

All NADA members are encouraged to participate. There are two components to participation:

  1. Online Questionnaire on Benefits, Hiring, Training, Bonuses, Schedules and more

  2. Payroll Template - Enter employee salary data. All data is confidential. No personal or dealer identifiable data is shared or requested

The study is currently closed. We open the study early in the first quarter of the year.  At this time, we are processing the data collected from the 2022 Dealership Workforce Study.


Participants in the study receive the following:

Custom Comparison Report: How Your Dealership Compares

  • Your data vs. peer group of data

National & Regional Trends: 2022 NADA National & Regional Trends in Compensation, Benefits & Retention Report

  • Summary and Analysis of all participants' collective data broken down by sales volume, manufacturer and regionally

Online Database Search Tool:

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access


To be notified about future studies, please fill out this form. For more information please email

2021 NADA National & Regional Trends in Compensation & Retention Report

NADA Members who were not able to participate in the 2021 NADA Dealership Workforce Study may purchase the 2021 NADA National & Regional Trends in Compensation & Retention report.  This is 2020 Calendar year data collected from NADA Member Dealerships who participated in the 2021 NADA Dealership Workforce Study. Cost of the report is $499. Participants receive this report complimentary.

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