Dealer Driven: The NADA Podcast
Each ~20-minute episode provides practical solutions that can be applied immediately in the dealership. Listen below or on your favorite podcast app.
Episodes
S1E6: Powerhouse sales trainer Jennifer Suzuki discusses how service departments can dramatically increase profitability while improving customer retention. Read the blog | View on YouTube
S1E5: Kerrigan Advisors Founder and Managing Director Erin Kerrigan shares how dealers can increase the value of their business by focusing on performance, operations, real estate and smart expansion. Read the blog | View on YouTube
S1E4: NADA Consultant & Digital Analytics Technical Specialist Jim Dodd breaks down how dealers can use AI, CDPs and their data to gain a competitive edge. Read the Blog | View on YouTube
S1E3: NADA Academy instructor Brian Crossin emphasizes the importance of managing parts inventory effectively to maximize a dealership’s cash investment. Read the Blog | View on YouTube
S1E2: NADA Academy instructor Larry Hourcle offers several silver bullets to help identify and eliminate technician "time vampires" in your dealership. Read the Blog | View on YouTube
S1E1: Cathy Palochko, COO of Quantum5 & Esi-Q, explains how to build a team that thrives in today’s evolving automotive landscape, but is also ready for the future. Read the Blog | View on YouTube
T: Welcome to Dealer Driven, the podcast of the National Automobile Dealers Association.
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Sponsorship Contacts
Dan Ruddy
Upcoming Guests
St. John
"Auto Retail’s Digital Dilemma: Why Online Hasn’t Replaced the Showroom Yet," with Joe St. John, head of digital retail at Autofi. Given the option, most consumers don't want to start shopping online, then restart it once they're in the showroom. But that's exactly what auto retail has been forcing customers to do for decades. St. John examines the customer journey to explain the dilemma most dealerships have between the online and showroom shopping experiences, and offers advice on how to bridge this disconnect.
Tentative release date: May 26, 2025
Terreberry
Ton
"Customer Journey Insights from Before, During and After the Deal," with Jade Terreberry (senior director of strategic development at Cox Automotive’s Autotrader and Kelley Blue Book) and Vanessa Ton (senior manager of research and market intelligence at Cox Automotive). We'll take a deep dive into the recently released Car Buyer Journey Study from Cox Automotive and unpack what this year’s study reveals about buyer satisfaction, the power of digital tools and what dealers can do to create a seamless, personalized customer journey before the deal even begins.
Tentative release date: June 23, 2025
Manzi
"NADA Market Beat: Q2 Review, Q3 Preview," with NADA Chief Economist Patrick Manzi. Gain an update and outlook for the U.S. economy and light-vehicle market. Learn more about the performance of the labor market, path of interest rates and outlook for the economy, as well as the U.S. light-vehicle market trends and outlooks for sales, powertrain mix and inventory.
Tentative release date: July 14, 2025
sponsored by
Phelps
"Data on Your Terms: Secure, Controlled & Clean Data = More Sales," with Michelle Phelps, senior director of customer success, Authenticom. Phelps will discuss how sharing your dealership data should be on “your terms.” With NADA Vault, dealers control who gets their data, when and how. Plus, for those who want to take it a step further, you can clean your data before it’s sent to vendors, ensuring accuracy, efficiency and ultimately leading to more cars being sold.
Tentative release date: August 4, 2025
sponsored by
Bryant
"F&I Best Practices," with Chuck Bryant, NADA Academy instructor. Customer satisfaction and compliance are essential in finance and insurance (F&I). Discover best practices for creating clear, transparent sales processes and maintaining strong compliance in your F&I department—and learn how to make the entire experience faster and more efficient.
Tentative release date: August 25, 2025
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