NADA Dealership Workforce Study
The most comprehensive study on dealership workforce trends is now open for its 15th consecutive year. NADA is proud to provide its members with the opportunity to participate in this annual examination of compensation, turnover, retention, benefits, and demographics trends happening in our industry.
NADA knows that dealers today face numerous challenges, including employee turnover, difficulties in recruiting, and the constant pressure to remain competitive in a rapidly evolving market. Understanding workforce trends and leveraging data-driven insights are crucial steps in effectively addressing these issues.
Your participation is key to the success of the study and the value of the data. In 2025 NADA collected over 250,000 payroll records for over 60 job titles in the dealership. We encourage you to enroll today. Don’t miss out.
What do you get for participating in the study?
- National & Regional Trends Report: Overview of compensation, benefits, turnover, retention, hiring, and demographics trends. ATD Members: Use your member login to view a sample report.
- Workforce Dashboard: Your data at your fingertips. View your submitted data and conduct custom comparison analysis vs. several peer groups. View compensation, retention, turnover, and benefits data. Export custom reports. Use the query tool to look up compensation and retention data dating back 10 years. All of this is exclusive to participants only for one-year.
Contacts
Testimonials
❝What I value most about the dashboard is having all the information in one place rather than searching through my stored files. It is also an effective resource to share with managers during wage discussions and when evaluating potential benefit changes or additions. ❞
Tracy, Director Human Resources | Dick Hannah Dealerships
❝The NADA Workforce Study Dashboard has proven to be a highly useful tool for our HR team, providing instant benchmarking data on team turnover and pay rates across the industry. The peer group comparison and position filters have allowed us to quickly make evaluations on where we stand compared against others dealers in our region. This has been an easy to use and highly effective tool! ❞
Kevin, Director Human Resources | Bergstrom Automotive | WI
❝The NADA Dealership Workforce Study dashboard is a powerful resource we use at Penske Automotive Group. It provides ease of use to dig into data without having to wade through all the paper. The dashboard's core strength is its ability to facilitate effortless benchmarking. We can easily compare our dealership's metrics against regional, national, brand (luxury vs. non-luxury), and sales volume trends. This really allows for a quick assessment of how our stores compare to the industry. ❞
Brian, Director, HRIS & Administration | Penske Automotive
Watch the Dealer Driven Podcast
"Attract. Reward. Retain.: Lessons from NADA’s Workforce Study"
In today’s rapidly changing automotive landscape, one truth remains clear: your people are your greatest competitive edge. That’s the core message behind the latest episode of NADA’s Dealer Driven podcast. NADA staff unpack the findings from the NADA Dealership Workforce Study—the industry’s most comprehensive look at compensation, benefits and workforce trends.
2025 NADA National & Regional Trends in Compensation, Benefits & Retention Report (2024 Calendar Year Data):
NADA has prepared the “2025 National & Regional Trends in Compensation, Benefits & Retention Report” for its members to stay current on compensation, turnover, retention, benefits, hiring, and demographics trends happening across the country and regionally.
With thanks to our 2025 Dealership Workforce Study participants, we collected and analyzed over 250,000 payroll records from the 2024 calendar year which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, and more.
NADA members who could not participate in the 2025 NADA Dealership Workforce Study may purchase this National & Regional Trends in Compensation & Retention report. This is 2024 calendar year data. Price of the report: $599. You must be an NADA member and login to purchase.
