NADA Board of Directors

NADA Board of Directors

2021 NADA Board Member Dave Moeller

Dave Moeller

NADA Board Member - Northern California

City Toyota
255 San Pedro Road
Daly City, CA 94014

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Dave Moeller is dealer principal of City Toyota in Daly City, Calif. He started in the automotive business in 1997 as vice president of finance at First American Automotive. Moeller represents Northern California's franchised new-car dealers on the board of directors of the National Automobile Dealers Association. (Term: July 2020-February 2024)

Industry Service

  • Chairman, California New Car Dealers Association, 2015
  • Vice Chairman, California New Car Dealers Association, 2014
  • Treasurer, California New Car Dealers Association, 2013
  • Director, Toyota Dealer Advertising Association, 2010-present

Community Service

  • Director, Seton Medical Foundation, 2012-2016


  • Bachelor’s in Business degree, University of Colorado, Boulder, Co.