Data security and privacy laws are increasing in scope and complexity for dealers. Keeping customer information secure has always been a top priority for dealers, but with both state and federal changes increasing the regulatory burden, dealers must continue to innovate and stay ahead of tomorrow’s curve to ensure their customers and businesses are protected. NADA and ATD support reasonable and flexible regulatory requirements to ensure strong and agile data protections.

Data
Keeping customer information secure is a top priority for dealers.

Dealers implement reasonable technical, physical and procedural safeguards to guard against potential cybersecurity threats and secure and protect sensitive consumer data. Keeping customer information secure has always been a top priority for dealers, but with both state and federal changes increasing the regulatory burden, they must continue to innovate and stay ahead of tomorrow’s curve to ensure their customers and businesses are protected.

Communications and Marketing
Enhancing communications and marketing effectiveness.

Dealers use frameworks and data to make decisions and measure the effectiveness of their marketing and communications strategy. NADA and ATD offer myriad tools to support dealers as they navigate the everchanging world of communications and marketing–both online and offline.