NADA Special Section Featured in TIME Magazine
McLEAN, Va. (Nov. 5, 2012) -- The National Automobile Dealers Association has once again partnered with TIME magazine to create a special section, The New Age Consumer .
The 10-page section features several stories, including how mobile technology and social media are influencing the car buying process and what dealers are doing to reinvent the showroom experience to stay ahead of the changing industry as well as how auto shows enhance the shopping experience for car buyers.
Mike Shaw, owner of Mike Shaw Automotive Group and the 2012 TIME Dealer of the Year (held in partnership with Ally), is also featured in the publication.
The special section also includes a story about the National Automobile Dealers Charitable Foundation, highlighting the Ambassadors program, Survivors Relief Fund and the Frank E. McCarthy Memorial Fund.
This marks the 10th consecutive year the NADA insert has been published in TIME, a weekly publication with a global audience. Click here for the special section.