Auto Dealers Donate $50,000 to Junior Achievement Financial Literacy Program 

people on stage holding a check

LAS VEGAS (Feb. 2, 2024)— In conjunction with the annual National Automotive Dealers Association (NADA) Show returning to Las Vegas this year, NADA kicked off a three-year sponsorship with the Junior Achievement of Southern Nevada with a $50,000 donation to the construction of the association’s new Finance Park.

Junior Achievement provides young people the knowledge and skills they need to overcome economic inequity. In the Junior Achievement of Southern Nevada’s new Finance Park, students will experience an authentic simulation of financial decision-making. Guided by their assigned life situation, students apply knowledge gained in the classroom to make budget decisions and build skills to confidently navigate today’s economic environment.

NADA is the exclusive sponsor of the transportation storefront in Finance Park, where students will learn about the financial decisions and budgeting needed for personal mobility.

“Supporting Junior Achievement of Southern Nevada’s Finance Park was the perfect fit for us,” said Mike Stanton, NADA President and CEO. “Las Vegas is a home away from home for NADA, as we return every other year for our annual Show, and both NADA and our members share Junior Achievement’s mission to prepare the next generation for important financial decisions – like purchasing and maintaining a vehicle.”

The Finance Park is anticipated to open in late spring 2024 and will grow to host 20,000 students each year, which is nearly 85% of the region’s ninth and tenth grade students.

“Decisions around personal transportation play a major role in budgets, work and family, and it is important for young people to learn about how to make thoughtful financial choices,” said Michelle Jackson, Junior Achievement of Southern Nevada president and CEO. “NADA is helping provide all students, no matter their background, the opportunity to develop the skills and motivation to thrive.”

Past NADA Show donations include:

  • 2023 (Dallas): NADA donated two undercover vehicles to the to the Dallas Police Department, valued at $50,000
  • 2022 (Las Vegas): NADA donated $25,000 to Three Square Food Bank
  • 2021 (New Orleans): NADA donated $25,000 to the Second Harvest Food Bank
  • 2020 (Las Vegas): NADA donated $50,000 to the Nellis Support Team, a nonprofit organization that supports airmen and their families at Nellis Air Force Base, Creech Air Force Base, and Nevada Test and Training Range
  • 2019 (San Francisco): NADA donated $50,000 to the San Francisco-Marin Food Bank to support the purchase of a new refrigerated truck
  • 2018 (Las Vegas): NADA donated $50,000 to the Nellis Support Team
  • 2017 (New Orleans): The NADA Foundation provided a $50,000 grant to the Emeril Lagasse Foundation, which supports Café Reconcile, a culinary job training program for young adults from at-risk communities
  • 2016 (Las Vegas): NADA donated a new delivery van valued at $52,000 to Three Square Food Bank
  • 2015 (San Francisco): The NADA Foundation provided a $50,000 grant to the San Francisco-Marin Food Bank

NADA Show 2024, the Auto Industry Event of the Year, is in Las Vegas from DATE, offering attendees award-winning dealer education, franchise meetings, industry networking and the NADA Expo. For more information on NADA Show 2024, please click here.


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