Assurant Foundation Extends Support of the NADA Foundation’s Workforce Initiative with $30,000 Contribution

six people on stage with check

DALLAS (Jan. 31, 2023)—Assurant, Inc., a global business services company that supports, protects and connects major consumer purchases, including automobiles, announced the Assurant Foundation’s donation of $30,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative, which promotes the value of dealership roles and facilitates access to educational resources.

Assurant Global Automotive supported the Workforce Initiative through an on-site awareness campaign at the NADA 2023 Show, where Assurant donated $100 for every dealer who visited their booth.

Martin Jenns, executive vice president and president, Assurant Global Automotive, presented the contribution to Annette Sykora, chairwoman of the NADA Foundation Board of Trustees, and Jonathan Collegio, NADA senior vice president on the Live Stage at NADA Show 2023, hosted in Dallas this week. In his remarks, Jenns noted the importance of advancing diversity, equity and inclusion within the automotive retail and service industry.

“We continue to support the NADA Foundation’s Workforce Initiative because of our shared values and goals in developing and growing a diverse, inclusive and equitable auto retail and service workforce,” said Jenns. “This is a program that advances the entire industry, across brands and regions.”

The NADA Foundation’s Workforce Initiative was founded in 2019 to address the shortage of service technicians through promotion of the job benefits and improved access to resources about programs, scholarships, and opportunities. In recent years, the NADA Foundation has broadened the initiative to enhance recruitment of all dealership roles and within all departments. The centralized resources offer a brand-neutral tool for recruiting talent and sparking an interest in dealership careers.

“We are proud of the results we’ve seen from this initiative to date and grateful to our industry partners like Assurant that make it possible,” said Sykora, dealer principal of Smith South Plains Ford, Lincoln in Levelland, Texas. “Our workforce is our most important asset as dealers. The resources from this program help identify, recruit, train, and retain talent throughout the dealership.”

Since 2019, the Assurant Foundation has donated more than $100,000 to the NADA Foundation. For more details, visit

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