Hybrid and Electric Vehicles

Hybrid and Electric Vehicles

Dealers are essential to mass market adoption of alternative-powered vehicles.

America’s new-car and -truck dealers are committed to promoting electrification and helping consumers find the vehicles that are right for them. Dealers are doing their part to be ready for the increasing electrification of the fleet and are investing billions of dollars to facilitate an unbeatable consumer experience when it comes to EV education, sales and service across the entire market. For example:

Franchised dealers have invested $6 billion in EV inventory as of 2024, and in fact have purchased more EVs to date than anyone else.

Dealers will invest another $5 billion in facilities, service equipment, chargers and training by the end of the decade.

The share of electric vehicles sold by franchised dealers is far outpacing the share sold by any other sales method, including direct manufacturer sales.

The Biden Administration’s policy actions related to vehicle emissions and fuel economy– including the final Environmental Protection Agency (EPA) rule related to greenhouse gas (GHG) emissions for new vehicles during model years 2027-2032 – disregard critical demand-side marketplace factors that are driven 100% by consumer preferences.

The final EPA vehicle emissions rule remains too aggressive and far ahead of consumer demand. Our experience working with customers every day makes us highly skeptical that consumers will adopt EVs anywhere near the levels required.


Consumers – not lawmakers, regulators or automakers – will dictate the pace of EV adoption. Public policy should be focused on getting cleaner vehicles – including plug-in hybrids – on the road as quickly as possible.  

Plug-in hybrid vehicles can achieve most zero emission commutes but are still easy to charge at home with a 120- or 240-volt charger. And gasoline backup eliminates anxiety about finding an open fast charger. 

Clean Vehicle and Refueling Infrastructure Incentives

NADA summarizes the federal, state, local and other incentives available to assist household and commercial customers with purchasing or leasing electric/alternative fuel vehicles and related infrastructure.

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EV Training for Dealership Staff

NADA and the Center for Sustainable Energy (CSE) created ElectrifiQ, an innovative online electric vehicle (EV) training for NADA members. This sales certification program empowers dealership personnel to educate car shoppers about the intricacies of emission-free driving.

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Media Contacts

Related Content

2023 NADA Show EV Icon 2

EPA Rulemaking on Emissions: Too Aggressive and Far Ahead of Consumer Demand

The EPA has announced its aggressive standards targeting carbon dioxide emissions from the light and medium-duty fleets starting in model year 2027. Learn more

2023 NADA Show EV Icon 5

Clean Vehicle and Refueling Infrastructure Incentives

NADA has compiled a list of resources designed to assist with finding and understanding alternative fuel vehicle and refueling incentives (login required). Learn more

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NADA Supports Balanced Approach to Fuel Economy

Franchised dealerships are committed to environmental protection and energy efficiency. NADA and ATD advocate for a balanced approach. Learn more

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Electric Vehicle Legislation

Congress must preserve the states’ traditional role to license and regulate vehicle commerce, provide consumer protections and promote price competition. Learn more

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