Marketing Analytics Bootcamp

Learn how to analyze incoming Internet traffic and customer behaviors on your dealership’s website.

DESCRIPTION

In the Marketing Analytics Bootcamp seminar, class participants learn how to analyze incoming Internet traffic and customer behaviors on their dealership’s website using data collected by Google Analytics and other sources of information.

KEY OBJECTIVES

  • Understanding how Google Analytics ingests and organizes data from websites.
  • Analyzing source/medium attribution and website engagement through metrics.
  • Understanding Automotive Standards Council (ASC) events.
  • Developing customer profiles for marketing and advertisement campaigns using Google Analytics with dealership information systems.

 

PRICE: $995

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NADA Education subscription

PROFESSIONAL SERIES AND SEMINARS ARE INCLUDED WITH THE EDUCATION SUBSCRIPTION!

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SCHEDULE

  • Join our waitlist using the form below to be contacted when new seminar dates are added.

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Seminars: Marketing Analytics Bootcamp

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