Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
Big Issues Take the Stage at ATD Show 2027!
What’s ahead for commercial truck dealerships? The ATD Show 2027 General Sessions tackle the issues shaping your business — from politics and policy to customer experience, workforce and emerging technology. Hear from experts and industry leaders and gain practical insights to help you navigate change, make smarter decisions and prepare for the road ahead. Meet the General Session speakers and register today!
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Upcoming Webinars
PRESENTED BY ATD
Evolving Landscape of Tort Reform and Navigating the Power of Grassroots Advocacy (September 24)PRESENTED BY U.S. EQUAL EMPLOYMENT OPPORTUNITY COMMISSION
Pregnant Workers Fairness Act: Practical Guidance for Automobile Dealers (October 8)SPONSORED AND PRESENTED BY ONPHASE
Finance's Role in Protecting Fixed Ops Profit (October 13)SPONSORED AND PRESENTED BY PRIORITY COMMERCE AUTOMOTIVE
Beyond Surcharge: What Your Banks Aren’t Solving (October 21)SPONSORED AND PRESENTED BY AVALARA
Drowning in Assessments: The Compliance Risk Auto Dealers Can't Afford to Ignore (October 22)
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Driven Management Guides
The Driven Management Guide, ATD Performance Measurement 2025, provides medium- and heavy-duty truck dealers with comparative performance data, including overall dealership and departmental guides for sales, service, parts, and body shop.
The report, based on 2024 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:
The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2022 through 2024. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.
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Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.
ATD Emerging Leaders
ATD Emerging Leaders helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.
Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.
Join ATD Emerging Leaders to help build a successful future for our industry, our association and our communities.
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
