Get in gear! Register today to join fellow truck dealers Feb. 3–5 at the Wynn Las Vegas for ATD Show 2026. Enjoy three days of education, collaboration and networking designed to keep America’s truck dealers at the forefront of innovation.
ATD Show delivers what truck dealers need most: insights, tools and strategies to navigate an industry in motion. Through powerful general sessions, in-depth workshops and interactive networking, you’ll gain practical knowledge and new perspectives to help you lead your business into the future.
This year’s education lineup features four can’t-miss general sessions:
Trucking Drives Success!
Hear from David Carson, SVP of sales and marketing at Daimler Truck North America, on how OEMs and dealers can partner for success. Plus, outgoing ATD Chairman Scott Pearson reflects on his two years of leadership and advocacy. And ATD will debut its Service Recognition Award, honoring an industry leader who exemplifies the commitment to keep America moving.
The Engine of Change
High-performance teamwork fuels results. Join Lt. Col. (Ret.) Waldo Waldman, fighter pilot, executive coach and author, for strategies to transform obstacles into opportunities. Bonus: ATD introduces its first Parts Recognition Award, honoring individuals who deliver critical uptime support.
Driving Big Impacts
From emissions standards to tax priorities and trade policy, 2025 brought major shifts for the truck industry. ATD President Jacqueline Gelb and Mike Roeth, executive director of NACFE, explore the latest advocacy wins and the future of sustainable freight.
Let’s Get Started
Look ahead to 2026 and beyond. Patrick Manzi, NADA chief economist, breaks down what’s driving the truck industry, and new ATD Chairman Kevin Holmes shares his vision. Don’t miss the reveal of the Truck Dealer of the Year.
Workshops for Every Department
Workshops — led by top industry professionals and experienced subject matter experts — focus on critical issues such as leadership development and succession planning across every department, from Fixed Ops to digital retailing. Expect to gain invaluable insights from ATD 20 Groups!
Be Part of the Conversation
Engage in peer-to-peer roundtables where you can collaborate directly with fellow commercial truck industry peers, share real-world challenges, and discover creative solutions that work. Brainstorm and problem-solve among in our popular ATD Exchange — with roundtable discussions on:
- Expense Management
- Artificial Intelligence
- Capital Investment
- Warranty Receivables
But Wait, There’s More!
Explore Make Meetings and the Connection Hub to engage directly with industry experts, vendors, OEMS and peers. And take advantage of optional ticketed events for Emerging Leaders and Women Driving Vehicle Retail.
Where the Industry Comes Together
Whether you’re seeking innovative strategies, operational best practices or meaningful connections, ATD Show is the place to be for networking, collaboration, innovation, emerging trends and impactful conversations that move the industry forward.
Join us Feb. 3–5, at the Wynn Las Vegas, for ATD Show 2026 and stay ahead of the curve!
