ATD Dealership Workforce Study

Now Open:  2024 ATD Dealership Workforce Study

The Commercial Truck dealership focused Dealership Workforce Study returns in 2024.  Last year the study had record participation and we expect to see even greater participation this year.  Participation is key to the value of the data produced from this study and we greatly appreciate members who take the time to participate.  

This is the only authoritative and comprehensive examination of commercial truck dealership employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. This study provides the latest workforce trends nationally and regionally.  In addition, you can also see data across various sales volume ranges from low and high-volume stores.

All ATD members are encouraged to participate. Participation is free. 

Deadline to participate: March 29, 2024

*if you do not know your dealership or dealership group NADA Member ID number needed to enroll in the study, please email customer service at or 800.557.6232


How to participate:

All ATD members are encouraged to participate.  Participation is free.  All data is kept confidential and no dealership or employee identifiable information is shared.

  1. Enroll – once enrolled you will receive a confirmation email with further instructions.
  2. Online Questionnaire – on Benefits, Hiring, Training, Bonuses, Schedules and more.
  3. Payroll Template – Enter employee salary data. All data is confidential. No personal or dealer identifiable data is shared or requested.

What do you get for participating in the study? 

1. Custom Comparison Report: How Your Dealership Compares

2. National & Regional Trends: ATD National & Regional Trends in Compensation, Benefits & Retention Report 

  • Summary and Analysis of all participants' collective data broken down by sales volume and regionally (see a sample report)

3. Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access.


Watch the Demo Video

Video file

Now Available! 2023 ATD National & Regional Trends in Compensation, Benefits & Retention Report (2022 Calendar Year Data)

The American Truck Dealers (ATD) has prepared the “ 2023 National & Regional Trends in Compensation, Benefits & Retention Report” to assist its dealer members in evaluating their human capital management policies and staying current on compensation and hiring trends.

With thanks to the commercial truck dealerships who participated in the 2023 ATD Dealership Workforce Study, we collected and analyzed 2022 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, and more.

ATD Members who were not able to participate in the 2023 ATD Dealership Workforce Study may purchase the 2023 ATD National & Regional Trends in Compensation & Retention report. This is 2022 calendar year data.

Price of the report: $449. You must be an ATD member to purchase.

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The 2023 NADA Workforce Study report also is available.

Learn more