ATD Dealership Workforce Study

2025 ATD National & Regional Trends in Compensation, Benefits & Retention Report Now Available (2024 Calendar Year Data)

The American Truck Dealers (ATD) has prepared the “2025 National & Regional Trends in Compensation, Benefits & Retention Report” for its members to stay current on compensation, turnover, retention, benefits, hiring, and demographics trends happening across the country and regionally.

With thanks to our 2025 Dealership Workforce Study participants, we collected and analyzed 2024 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, and more.

ATD Members who were not able to participate in the 2025 ATD Dealership Workforce Study may purchase this National & Regional Trends in Compensation & Retention report. This is 2024 calendar year data.

Price of the report: $499. You must be an ATD member and login to purchase.

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What is the ATD Dealership Workforce Study?

ATD knows that dealers today face numerous challenges, including high employee turnover, difficulties in recruitment, and the constant pressure to remain competitive in a rapidly evolving market. These demands deplete valuable resources and significantly impact overall dealership performance and profitability. Understanding workforce trends and leveraging data-driven insights are crucial steps in effectively addressing these issues.

The ATD Dealership Workforce Study is a resource to assist dealer in addressing these challenges and understanding truck with real data from ATD members. It is the only authoritative and comprehensive examination of auto dealership workforce trends. This study provides the latest industry data on employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. The data is published in annual reports for members only. The reporting shows national and regional data as well as sales volume ranges from low and high-volume stores. Click here to be included in the 2026 NADA Dealership Workforce Study announcements.

What do you get for participating in the study?

National & Regional Trends Report: Overview of compensation, benefits, turnover, retention, hiring, and demographics trends.
Online Dashboard: Your data at your fingertips. View your submitted data and conduct comparison analysis using custom filters online and on demand. Supercharged data query tool to view compensation and turnover data by brand, region, state and more. Exclusive one-year access for study participants only.