ATD Dealership Workforce Study

ATD Dealership Workforce Study

What is the ATD Dealership Workforce Study?

Conducted annually since 2022, the ATD Dealership Workforce Study is the only authoritative and comprehensive examination of truck dealership workforce trends. This study provides the latest industry data on employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. The data is published in annual reports for members only.  The reporting shows national and regional data as well as sales volume ranges from low, medium, and high-volume stores. 

Participation in the study opens in the early first quarter of each year. Look for announcements and check back here to participate in January 2025. Click here to be included on the contact list for the study:

What do you get for participating in the study? 

Custom Comparison Report: How Your Dealership Compares

  • Your data vs. peer group of data.

National & Regional Trends: ATD National & Regional Trends in Compensation, Benefits & Retention Report

  • Summary and analysis of all participants’ collective data broken down by sales volume, non-luxury or luxury and regionally.

Online Database & Search Tool

  • Custom search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more. One year access. 

Watch the Demo Video

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2023 ATD National & Regional Trends in Compensation, Benefits & Retention Report (2022 Calendar Year Data)

The American Truck Dealers (ATD) has prepared the “ 2023 National & Regional Trends in Compensation, Benefits & Retention Report” to assist its dealer members in evaluating their human capital management policies and staying current on compensation and hiring trends.

With thanks to the commercial truck dealerships who participated in the 2023 ATD Dealership Workforce Study, we collected and analyzed 2022 calendar year payroll data which provided us with salary, demographics and turnover data along with responses to a benefits questionnaire. The questionnaire allowed us to analyze health plan benefits offered, retirement plans, paid time off, hiring trends, and more.

ATD Members who were not able to participate in the 2023 ATD Dealership Workforce Study may purchase the 2023 ATD National & Regional Trends in Compensation & Retention report. This is 2022 calendar year data.

Price of the report: $449. You must be an ATD member to purchase.

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The 2023 NADA Workforce Study report also is available.

Learn more