Boost Your EV Sales Expertise

Boost Your EV Sales Expertise

ElectrifIQ logo

Developed by NADA and CSE, ElectrifIQ certifications set the gold standard for EV knowledge and sales techniques.

NADA and the Center for Sustainable Energy (CSE) launched an innovative online electric vehicle (EV) training for NADA members. This sales certification program empowers dealership personnel to educate car shoppers about the intricacies of electric vehicle ownership.

Certified ElectrifIQ staff are better prepared to inform their customers and address concerns. 

Key Benefits

  • Stand Out: National ElectrifIQ certification boosts your dealership's EV reputation.
  • Comprehensive Training: 90-minute, mobile-friendly course builds critical knowledge for you and your staff.
  • Join a Network: Become part of the national ElectrifIQ expert network.
  • Drive Sales: Learn techniques to address EV customer concerns.

Enroll now  



For a two-year ElectrifIQ certification (90-minute course):

  • $199 for one person
  • $398 for two people
  • $495 for an entire rooftop. (To register your whole dealership, please email

Recertification after two years (30-minute refresher):

  • $199 for one person
  • $398 for two people
  • $495 for an entire rooftop

Enroll now

Brooke, Executive Manager
5 Years Automotive Experience

Worth every penny and time away from the store. I learned a lot about myself and my team and has me thinking about the ways to improve. Thank you!

Kirk S, Fixed Operations Manager
17 Years Automotive Experience

I would've been 10+ years ahead of the curve, if this information was presented to me when I first became a manager. I plan to re-attend this course in the future as career maintenance.