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Your ATD Show Returns in 2022

Published May 12, 2021


2021 ATD Chairman Steve Bassett

Steve Bassett

Immediate Past Chairman
General Truck Sales
4300 N. Broadway
Muncie, IN 47303

When ATD paused to re-imagine and recreate our signature show, our goal was to present new offerings and create an experience that optimally suits the needs of America’s truck dealers. We’ve done just that. I’m proud to personally invite you to ATD Show 2022, our latest and greatest Show experience in Las Vegas, March 10-13.

The ATD leadership has thoughtfully planned and carefully assessed a new schedule and Show format tailored to the needs of truck dealers. We took your feedback, comments, suggestions and ideas, and the result is a Show that’s not just made for you but built by you. In a rapidly changing climate like today’s—where space and time are precious commodities—we recognize every aspect of our Show must be as relevant as ever. Improving the quality of the ATD Show served as the foundation for all our new offerings. Our goal is to ensure that everyone can take full advantage of the Show’s resources from the first day to the last.

That’s why the ATD Show has been structured with intention and purpose, focusing on three specific areas: industry, government, and technology.

Our restructured schedule includes programming dedicated to OEM, supplier, allied industry participation and dealer networking for all participants. ATD recognizes the immense value of franchise meetings with dealers and OEM executives. There will be more opportunities than ever to meet and engage with your fellow dealers and the industry on the most important issues affecting your truck dealerships.

ATD Show 2022 will also offer unrivaled educational content with workshops curated specifically for truck dealers. In a world of new technology and a changing business environment, education is more important than ever. All 2022 workshops are designed to take the dealer business into the future and will cover emerging topics like managing truck inventory; improving gross profit through pricing strategies; finding diesel technicians; understanding how to develop and maximize digital marketing as a truck dealer and much more.

It goes without saying that we’ve been distanced and disconnected for the past year. ATD Show 2022 will provide a welcome reprieve, bringing our industry together in one place at one time. I’m excited for dealers to take advantage of new sponsorship and networking opportunities where we can all reconnect. Best of all, this new schedule maximizes your time. Whether it’s the ATD Welcome Reception, the Connection Zone, or the general sessions, there will be more time for dealers and sponsors to interact at our Show.

Finally, I’m happy to announce that the Encore Las Vegas will serve as the headquarters for all ATD Show meetings and functions. Not only does the Encore provide first-class lodging and amenities, it offers the space and convenience for all ATD events and meetings. This renowned hotel also provides convenient shuttling to the convention center as our Show will once again be held in conjunction with NADA Show. I encourage all ATD attendees to take advantage of NADA Show’s offerings, including workshops, general sessions and the action-packed expo hall.

As the saying goes, the Show must go on! ATD is thrilled that ours will continue next March in the Entertainment Capital of the World. Mark your calendars and be on the lookout for more Show updates, including registration dates.