Premium Luxury Vehicles Show Highest Annual Depreciation Rate According to NADA Market Report
REPLACEMENT LEVELS AND CUSTOMER PREFERENCE FOR LATEST MODELS DRIVE DEPRECIATION
MCLEAN, Va. (March 3, 2008) - NADA Used Car Guide (NADA), the industry standard in used-vehicle valuation and information, reports the premium luxury vehicle segment experienced the highest annual depreciation rate among three-year-old models in 2007, due in large part to consumer preference for the latest new models and high replacement levels.
NADA Official Used Car Guide data, developed by NADA's editorial team and released today, shows premium luxury coupes and sedans held four of the top-10 spots for vehicle depreciation for the year, with a replacement rate of 43 percent on average.
“Luxury vehicle owners consistently demonstrate a strong preference for owning the latest new products in this segment,” said Terrence W. Wynne, director of editorial and data services for NADA Used Car Guide. “The changing customer preferences and high manufacturer replacement rate effectively accelerates depreciation of these vehicles, deflating the resale performance of previous models and those competitive models late in their life cycle,” he added.
According to the NADA report, the top-10 depreciating three-year old vehicle models in calendar year 2007 were:
Make Model Annual Depreciation
Jaguar XJ8 25%
Mercedes-Benz CL-Class 22%
Kia Rio 22%
Audi A8 21%
Lexus LS 21%
Suzuki Verona 21%
Volvo C70 20%
Hyundai Accent 20%
Audi A4 20%
Audi A6 20%
Wynne noted that the replacement rate directly impacts incentive spending in the luxury segment and compounds the pressure already present on the used-car market based on consumer change in design preference. He said that unreplaced models tend to have the heaviest incentives.