Professional Series Training

NADA Professional Series


Core focused training for new or high-potential department managers.

Satisfaction Guaranteed

school The NADA Professional Series grants certifications for new or high-potential department managers.

school Choose among four management disciplines (Sales, Office, Parts, or Service) and complete your certification in as few as three months (see below).

school Programs include two days of core competency-focused training and two days of leadership training in classroom, for a total of four days out of the dealership. Also, you get online HR and DMS training at no additional charge.

school Training is held in convenient locations throughout the U.S. to meet market demands (see below).



Profitably operate the dealership variable-operations department and sell more.

  • Develop a sales process that supports the dealership vision for profitability.
  • Plan for the future of variable operations.
  • Manage vehicle inventory to impact the bottom line and improve customer satisfaction.
  • Find and hire top sales team members.
  • Consistently drive departmental profitability.


Protect your dealership assets by producing accurate and timely data.

  • Devise reconciliation techniques that address inventory expense.
  • Analyze and understand your financial statements and DMS metrics.
  • Harness positive financial trends and minimize negative trends impacting all departments.
  • Master the three-day closing of your monthly financial statement.
  • Develop best practices for deal processing, RO work flow, parts reconciliation and inventory purchases.


Unlock frozen capital and stock the correct mix of parts to increase first time fill rate.

  • Learn how to best compete in your market.
  • Maximize parts turns and reduce obsolescence.
  • Develop parts processes that support the dealership vision.
  • Manage parts inventory to impact the bottom-line and improve customer satisfaction.
  • Understand financial metrics needed to improve department profitability.


Improve technician proficiency and customer retention for increased departmental profitability.

  • Learn how to best compete in your market.
  • Develop a service process that supports the dealership vision success.
  • Optimize service department operations and increased profits.
  • Harness new service potential to impact the bottom line and improve customer satisfaction.
  • Develop processes to recapture lost customers and retain new customers for improved CSI.


Core Competencies
Learn the job, secure your success

• Instructor-led
• Two days

Leadership Foundations
Learn to lead, leverage the power of many

• Instructor-led
• Two days

Human Resources Foundations
Learn to build your team, attract top talent

• Online

DMS Applications
Learn to find the data you need to succeed

• Online


 Worth every penny and time away from the store.  I learned a lot about myself and my team and has me thinking about the ways to improve.  Thank you!”

~Brooke, Executive Manager,
5 years automotive experience

View all

  • Designed by retail experts to fit your retail lifestyle.
  • Become the recognized expert in your dealer group.
  • Invest in yourself.
  • Gain the confidence to be secure in a leadership role.
  • $95 Non-Refundable Deposit.
  • $2995 Full Payment (includes deposit).

Use the buttons above to enroll.

Do you have multiple people to enroll? NADA Education Subscription is a powerful tool for providing continuous training and development to your entire team for one low monthly fee. Learn more.


Tysons, Virginia
Jan. 5-6 Parts Manager
Jan. 7-8 Service Manager
Jan. 12-13 Sales Manager
Jan. 14-15 Office Manager
March 9-10 Leadership

Seattle, Wash.
Feb. 16-17 Office Manager
Feb. 18-19 Sales Manager
Feb. 23-24 Parts Manager
Feb. 25-26 Service Manager
April 6-7 Leadership

Cincinnati, Ohio
March 16-17 Sales Manager
March 18-19 Office Manager
March 23-24 Parts Manager
March 25-26 Service Manager
May 5-6 Leadership

Sacramento, Calif.
April 13-14 Office Manager
April 15-16 Sales Manager
April 20-21 Parts Manager
April 22-23 Service Manager
June 9-10 Leadership

Nashville, Tenn.
May 18-19 Sales Manager
May 20-21 Office Manager
May 25-26 Service Manager
May 27-28 Parts Manager
July 13-14 Leadership

Kansas City, Mo.
June 15-16 Sales Manager
June 17-18 Office Manager
June 22-23 Parts Manager
June 24-25 Service Manager
Aug. 24-25 Leadership

Denver, Colo.
Aug. 10-11 Parts Manager
Aug. 12-13 Service Manager
Aug. 17-18 Sales Manager
Aug. 19-20 Office Manager
Oct. 7-8 Leadership

Charlotte, N.C.
Sept. 14-15 Office Manager
Sept. 16-17 Sales Manager
Sept. 21-22 Parts Manager
Sept. 23-24 Service Manager
Nov. 4-5 Leadership

Las Vegas, Nev.
Oct. 12-13 Parts Manager
Oct. 14-15 Service Manager
Oct. 19-20 Sales Manager
Oct. 21-22 Office Manager
Dec. 7-8 Leadership

Orlando, Fla.
Nov. 9-10 Parts Manager
Nov. 11-12 Service Manager
Nov. 16-17 Office Manager
Nov. 18-19 Sales Manager
Jan. 4-5, 2022 Leadership

Leadership Live Online
July 20-Aug. 5 10am-12pm ET (Tue/Thu) 
Dec. 2-21 11am-1pm ET (Tue/Thu)