Professional Series Training

NADA Professional Series


Core focused training for new or high-potential department managers.

Satisfaction Guaranteed

school The NADA Professional Series grants certifications for new or high-potential department managers.

school Choose among four management disciplines (Sales, Office, Parts, or Service) and complete your certification in as few as three months (see below).

school Programs include two days of core competency-focused training and two days of leadership training in classroom, for a total of four days out of the dealership. Also, you get online HR and DMS training at no additional charge.

school Training is held in convenient locations throughout the U.S. to meet market demands (see below).



Profitably operate the dealership variable-operations department and sell more.

  • Develop a sales process that supports the dealership vision for profitability.
  • Plan for the future of variable operations.
  • Manage vehicle inventory to impact the bottom line and improve customer satisfaction.
  • Find and hire top sales team members.
  • Consistently drive departmental profitability.


Protect your dealership assets by producing accurate and timely data.

  • Devise reconciliation techniques that address inventory expense.
  • Analyze and understand your financial statements and DMS metrics.
  • Harness positive financial trends and minimize negative trends impacting all departments.
  • Master the three-day closing of your monthly financial statement.
  • Develop best practices for deal processing, RO work flow, parts reconciliation and inventory purchases.


Unlock frozen capital and stock the correct mix of parts to increase first time fill rate.

  • Learn how to best compete in your market.
  • Maximize parts turns and reduce obsolescence.
  • Develop parts processes that support the dealership vision.
  • Manage parts inventory to impact the bottom-line and improve customer satisfaction.
  • Understand financial metrics needed to improve department profitability.


Improve technician proficiency and customer retention for increased departmental profitability.

  • Learn how to best compete in your market.
  • Develop a service process that supports the dealership vision success.
  • Optimize service department operations and increased profits.
  • Harness new service potential to impact the bottom line and improve customer satisfaction.
  • Develop processes to recapture lost customers and retain new customers for improved CSI.


Core Competencies
Learn the job, secure your success

• Instructor-led
• Two days

Leadership Foundations
Learn to lead, leverage the power of many

• Instructor-led
• Two days

Human Resources Foundations
Learn to build your team, attract top talent

• Online

DMS Applications
Learn to find the data you need to succeed

• Online


 Amazing class and instructor that will definitely shape my future and the success I can bring to my dealership. A game changer for your managers!”

~Blair, Service Manager,
3 years automotive experience

View all

  • Designed by retail experts to fit your retail lifestyle.
  • Become the recognized expert in your dealer group.
  • Invest in yourself.
  • Gain the confidence to be secure in a leadership role.
  • $95 Non-Refundable Deposit.
  • $2995 Full Payment (includes deposit).

Use the buttons above to enroll.

Do you have multiple people to enroll? NADA Education Subscription is a powerful tool for providing continuous training and development to your entire team for one low monthly fee. Learn more.


Madison, Wis., at the Wisconsin Auto & Truck Dealer Association
Feb. 8-9 Service Manager
Feb. 10-11 Parts Manager
Feb. 22-23 Office Manager
Feb. 24-25 Sales Manager
April 12-13 Leadership

Live Online
March 14, 16, 21 & 23 2:30pm-5:30pm ET Service Manager
March 15, 17, 22 & 24 10am-1pm ET Office Manager
April 25, 27, May 2 & 4 2:30pm-5:30pm ET Sales Manager
March 16, 18, 23 & 25 10am-1pm ET Parts Manager
April 26, 28, May 3 & 5 10am-1pm ET Leadership

Renton, Wash., at the Washington State Auto Dealer Association
April 5-6 Parts Manager
April 7-8 Service Manager
April 19-20 Office Manager
April 21-22 Sales Manager
July 12-13 Leadership

Live Online
May 10, 12, 17 & 19 10am-1pm ET Service Manager
May 11, 13, 18 & 20 10am-1pm ET Sales Manager
May 16, 18, 23 & 25 2:30pm-5:30pm ET Office Manager
May 17, 19, 24 & 26 2:30pm-5:30pm ET Parts Manager
July 26, 28 August 2 & 4 10am-1pm ET Leadership

Tysons, Va.
June 14-15 Service Manager
June 16-17 Parts Manager
June 21-22 Office Manager
June 23-24 Sales Manager
July 19-20 Leadership

Live Online
August 3,5, 10, & 12 10am-1pm ET Parts Manager
August 9, 11, 16 & 18 2:30pm-5:30pm ET Sales Manager
August 16, 18, 23 & 25 10am-1pm ET Service Manager
August 15, 17, 22 & 24 10am-1pm ET Office Manager
November 14, 16, 18 & 21 10am-1pm ET Leadership

Renton, Wash., at the Washington State Auto Dealer Association
September 13-14 Service Manager
September 15-16 Parts Manager
September 20-21 Sales Manager
September 22-23 Office Manager
October 25-26 Leadership

Live Online
October 4, 6, 11, & 13 2:30pm-5:30pm ET Parts Manager
October 5, 7, 12, & 14 10am-1pm ET Sales Manager
October 10, 12, 17 & 19 2:30pm-5:30pm ET Office Manager
October 11, 13, 18 & 20 10am-1pm ET Service Manager
December 12, 14, 16 & 19 10am-1pm ET Leadership