LAS VEGAS (Feb. 3, 2026) – Education, networking and general excitement were among the driving forces as tens of thousands of automotive retail professionals arrived in Las Vegas this week for NADA Show 2026 and the concurrent ATD (American Truck Dealers) Show 2026.
As the world’s largest automotive retail conference and expo, NADA Show 2026 is the auto industry event of the year. Dealers and managers, OEM execs, allied industry and international guests all connect with their peers and learn about the latest industry innovations. Over the course of four days, attendees will find a record-breaking 628 exhibitors offering the latest products and services, more than 100 workshops and education sessions, dealer franchise meetings and an impressive list of world-class keynote speakers.
With over 3.2 million square feet of state-of-the-art exhibit and function space, the Las Vegas Convention Center (LVCC) is the ideal homebase for NADA Show 2026, which takes place with a new weekday schedule from Tuesday, Feb. 3, through Friday, Feb. 6. In addition, ATD Show 2026 programming is taking place concurrently at Wynn Las Vegas through Feb. 5.
Women Driving Vehicle Retail 2026
NADA’s ever-popular annual Women Driving Vehicle Retail (WDVR) event took place on Tuesday morning, with valuable networking opportunities and inspiring speakers addressing diversity in the auto and truck retail industry. Lindsay Shookus, Emmy Award-winning TV producer and founder of Women Work F#cking Hard, touched on how vulnerability, credibility and adaptability can be crucial for success. In addition, attendees learned from the insight of industry experts including Felicia Barr of Bertera Auto Group, Kaylee Felio of PartsEdge, Nytasha Walker of Subaru of America and Heather Wilkinson of JM&A Group.
The WDVR event also honored the accomplishments of several award winners: Jeanine Bayne of Volvo of Charlottesville won the Rising Star Award, Porsha Conrad of Bob Penkhus Volvo Cars won the Accelerator Award, and Linda Villella of CDJR Corpus Christi and Access Ford won the Ally Winner Award.
Education That Drives Business
With more than 100 workshops and exchange sessions, mini sessions in the Dealer Learning Lab and the EV Solutions Center on the Expo floor, and two Super Sessions, NADA Show attendees are diving into every trend, issue and update affecting dealerships today.
Tuesday’s educational programming got off to a roaring start with engaging sessions and workshops on leadership, marketing, fixed ops and human capital.
NADA Show’s popular Spotlight Series also provided unique thought leadership on a variety of important topics, with high-profile industry speakers. Tuesday’s Spotlight Series sessions addressed topics including the outlook for the economic and light-vehicle market and the “automotive earthquake” that the entry of Chinese cars might create for the industry.
And that’s not all. NADA leadership — Mike Stanton, Tom Castriota and Rob Cochran — engaged in a wide-ranging Spotlight Series session, touching on everything from the value of transparent conversations with OEMs to the need for more affordable cars.
Over at the Live Stage, top industry experts joined NADA hosts throughout the day to offer inspiration and solutions for dealership success. Highlights from Tuesday’s sessions included an overview of the potential for TikTok to drive automobile sales and insider tips for data cleansing and identity resolution — as well as the fourth annual Student Pitch Competition, during which Northwood University students presented fresh ideas for the auto retail industry.
NADA Show Welcome Reception
After a productive first day of learning and networking, it was time to put the pedal to the metal at NADA Show’s Welcome Reception, a high-octane celebration at Grand Prix Plaza, one of Las Vegas’s most exciting outdoor venues — and home of the Las Vegas Grand Prix.
Attendees were treated to thrilling entertainment and a turbocharged start to the Show, with opportunities to view classic memorabilia, Lamborghini and McLaren supercars and other items representing decades of incredible F1 history. Those looking for fast-paced excitement took the wheel for karting on part of the Las Vegas Strip Circuit and even competed in tire-changing and other pit-stop challenges.
Indoors, performers in dazzling, light-up costumes added to the festive vibe, while the dance floor beckoned attendees to show their own moves. A wide array of gourmet cuisine rounded out the spectacular evening.
Looking Ahead to Day 2
There’s lots to look forward to on Day 2 of NADA Show — starting with an especially lively morning session at the Main Stage. Jon Dorenbos, former NFL Player and world-class magician, will use powerful storytelling to share inspiring lessons on perseverance, resilience and personal success — as well as a healthy dose of comedy and magic. Doors open at 8:30am, and it’s a good idea to arrive early for the best seat.
Following the Main Stage session, the NADA Show Expo will officially open with a ribbon-cutting ceremony and exclusive Expo hours. More than 600 exhibitors — a record-breaking number for NADA Show — will be on hand to showcase the hottest products and coolest technologies specifically targeted to franchised new-car dealerships.
Expo floor education programming at the Dealer Learning Lab and EV Solutions Center will also get underway on Wednesday. Franchise meetings for Cadillac, Ford, INFINITI, Mercedes-Benz, Volkswagen and Stellantis are also on the schedule. Check the NADA Show app for locations and times.
Finally, the NADA Academy Alumni & Emerging Leaders Reception will take place from 6-8 pm at the 1923 Prohibition Bar at the Venetian Hotel. This reception is by invitation only.
Didn’t make it to Las Vegas this year? Don’t worry, we’ve got live coverage all weekend from the NADA Live Stage.
Stay up to date on sessions, recaps, photos and videos with our official daily show recaps and be sure to follow all things NADA Show on social media using the hashtag #NADASHOW on Facebook, Twitter (X), Instagram and LinkedIn.
