Dealership Workforce Study

ATD Dealership Workforce Study

NOW OPEN!  2022 ATD Dealership Workforce Study

Enroll now in the first-ever truck-only 2022 ATD Dealership Workforce Study.  The ATD Dealership Workforce Study is the only authoritative and comprehensive of examination dealership compensation, benefits, turnover and retention, hours of operation, demographics, and work schedules.

This study provides valuable compensation and retention data on over 60 dealership positions. All data submitted is confidential and no identifiable information is shared.


You will need the ATD/NADA ID Number for your dealership to enroll. If you are a dealership group, you can enroll all the stores in your group using the ATD/NADA ID Number for the group.  

Don’t have your ATD/NADA ID Number?

Call 800.557.6232 to get your ATD/NADA ID Number of email or

Once enrolled you will receive and email with instructions to complete an online questionnaire and complete the payroll template.  These two components must be completed for full participation in the study.

What do I receive for participating?

  • Custom Comparison Report – How Your Dealership Compares – how your dealership(s) stack up to comparable dealerships in the nation, region, sales volume and manufacturer.
  • 2022 ATD National & Regional Trends in Compensation, Benefits & Retention Report – Comprehensive report with analysis of the 2021 calendar year payroll data submitted by the participating members. Summary of benefits, demographics trends and regional highlights.
  • Access for one year to the ATD & NADA Database Search Tool – online database with compensation and retention data from over ten years of ATD & NADA Dealership Workforce Studies. Allows you to custom search data for 60+ positions and narrow search to manufacturer, state, city or even zip-code.

The study will close Friday, April 15, 2022.

Thank you for participating!