NADA Executive Staff

Ivette E. Rivera leads the  legislative team as part of the public policy group of the National Automobile Dealers Association (NADA), representing franchised automobile and truck dealers before Congress. Rivera leads the day-to-day operations of a highly effective lobbying and political team for the association's Capitol Hill office.

Rivera’s advocacy experience includes leading a team that has accomplished significant legislative victories on behalf of car buyers, dealers and the auto industry. A current legislative priority for NADA includes leading an effort to combat catalytic converter theft on the federal level.  Previous legislative efforts include achieving consensus on a long-stalled proposal by successfully bring together business and consumer groups to significantly improve the public disclosure of "total loss" vehicles. She has been involved with many critical lobbying efforts ranging from auto stabilization efforts such as “cash for clunkers” legislation to financial services legislation that preserves dealer-assisted financing to protect consumer discounts in the showroom. Rivera also has a strong record of success leading initiatives before Congress such as electric vehicle incentives, defending against overreaching and costly regulatory burdens and vital tax priorities to protect vehicle affordability. 

With bipartisan relationships with Members of Congress and congressional staff, she has developed successful grassroots strategies on national issues in coordination with dealers, state dealer associations and industry allies.  In her role, Rivera also works to diversify legislative and political advocacy efforts including expanding initiatives to involve NextGen automobile and truck industry leaders.

Rivera holds a B.A. degree in political science from the University of Colorado at Boulder and earned an M.A. degree in government from Johns Hopkins University. Ms. Rivera was appointed Senior Vice President of Legislative Affairs in 2015, after several years on NADA’s staff leadership team.