NADA Board of Directors

NADA Board of Directors

Cheryl A. Bedford

Cheryl A. Bedford

NADA Board Member - At-Large West

Sunset Auto Center, Inc.
1300 North H. Street
Lompoc, CA 93436

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Cheryl Bedford is president of Sunset Auto Center, Inc. in Lompoc, Calif. She started in the automotive business in 1958, working part-time in high school as a service cashier/operator in Fontana, Calif. She became a franchised dealer in 1983 and has held multiple positions, including A/R, A/P, F&I Manager, Leasing Manager, Salesperson, Sales Manager and Dealer. Bedford is an at-large member of the National Automobile Dealers Association's board of directors, representing women dealers from the West Region. (Term: February 2024-February 2027)


Industry Service

  • Director, California New Car Dealers Association, 2005-2024
  • President, California New Car Dealers Association, 2017-2018
  • President, California Buick Dealer Association, 1997
  • President, Central Coast Chevy Dealers, 1990s
  • Past Chairperson/board member, CNCDA Scholarship Foundation

Community Service

  • Director, Lompoc Chamber of Commerce
  • Director, Central Coast Small Business Association
  • Vandenberg AFB Military Affairs


  • City of Lompoc Woman of the Year Award, 2004
  • California State Legislative Assembly Woman of the Year Award, 2011 & 2013


  • GM Motors Holding Division