Demand-side platforms (DSPs), once reserved for vendors and agencies, are now reshaping how dealers manage advertising. This session demystifies DSPs and shows how dealerships can use them to activate first-party data, improve transparency, and measure real outcomes. You'll learn practical steps to take greater control of media spend, optimize campaigns, and strengthen agency partnerships. Attendees will leave with a clear understanding of how dealer-owned DSPs can deliver smarter, more efficient marketing.