Driving Service Revenue With AI & CDP Advertising
AI and customer data platforms (CDPs) are reshaping fixed operations by turning enriched data into targeted, automated service campaigns. This session explores how integrated campaigns across search, social, CTV, direct mail, and more can boost repair orders, reduce advertising costs, and improve retention. Learn how to apply strategies such as one-to-one messaging, recall outreach, customer segmentation, and sustained engagement to maximize service revenue. Attendees will leave with actionable tools to strengthen fixed ops performance and long-term profitability.
Presenter
Lauren Donalson