Is artificial intelligence a disruptive threat or the ultimate competitive advantage for modern dealerships? This high-impact super session brings together a powerhouse panel of industry leaders and tech visionaries to explore how AI is transforming every corner of dealership operations. From sales and service to staffing, marketing and customer engagement, you'll gain a clear-eyed view of the opportunities and risks that lie ahead. Then, an expert in information security will deliver exclusive, actionable strategies to help you future-proof your dealership. Walk away with a roadmap to harness AI's potential, maximize efficiency, elevate customer experience, and position your business lead, not follow, in the next era of automotive retail.