Two Weeks Until NADA Show 2026 — Don’t Miss Out!
Auto dealers and managers, the countdown is officially on. NADA Show 2026 is just two weeks away, and time is running out to secure your spot at the Auto Industry Event of the Year. Onsite rates are higher, and some of the most anticipated experiences are filling fast.
It all starts Tuesday, Feb. 3, in Las Vegas. NADA Show 2026 brings together the industry’s top leaders, ideas, solutions and speakers. Dealers and managers focused on performance, profitability and what’s next in automotive retail can’t afford to miss it.
An Expansive, High-Energy Expo
The NADA Expo is at full capacity. The newly renovated North Hall is bigger and better than ever, with a strong focus on innovation and 153 first-time exhibitors. Expect real-world applications of AI, as well as the ever-popular Dealer Learning Lab.
Over in West Hall, you’ll find powerhouse brands, proven solutions and a brand-new Product Demo Stage.
Pro Tip: Pack sensible shoes — there’s lots to see!
Download the mobile app and map your game plan.
High-Impact Education
Stay ahead of the curve with actionable insights from world-class speakers and top-performing dealers. Sessions cover issues that matter most now, including AI, cybersecurity, sales growth, service strategies and leadership.
With dozens of sessions to choose from, you’ll leave with practical tools and strategies to elevate your business.
Start customizing your agenda in the mobile app.
Spotlight Series
Advance your career and gain fresh perspective through curated sessions with top industry voices tackling:
Inside the Auto Industry: A Candid Conversation With NADA Leadership
Automotive Earthquake: How Soon Will Chinese Cars Hit U.S. Roads?
Download the mobile app and save these sessions!
Power-Packed Super Sessions
Dissect crucial trends and gain unparalleled insights on AI and Dealership Ops and Variable Ops during these immersive sessions. Expect practical insights and tangible takeaways designed to elevate performance.
Learn more in the mobile app.
Unrivaled Networking Opportunities
Connect with thousands of auto execs, OEMs and industry affiliates to exchange ideas, explore partnerships and grow your professional circle.
Easily network with fellow attendees within the mobile app.
Turbocharged Welcome Reception
Gear up for a high-octane celebration at one of Las Vegas’ most dynamic outdoor venues and home of the Las Vegas Grand Prix! From pitstop challenges to cocktails and mocktails with your crew, enjoy thrilling entertainment and meaningful connections.
Dress code: racing flair encouraged. Think bold, sporty and stylish — racing reds, sleek black-and-white attire, checkered accents or gear inspired by your favorite team. Elevated casual works well, and Vegas sparkle is always welcome. Closed-toe shoes are required for karting and select activations.
Exclusive Franchise Meetings
Get the inside scoop straight from your OEM representatives. Brace yourself for real talk, real answers and real impact.
Women Driving Vehicle Retail
Celebrate leadership, explore gender diversity and champion empowerment across the auto and truck retail industry. This event is filling fast. Get your ticket.
Memorable Main Stage Mornings
NADA Show 2026 delivers inspiration, insight and energy on Main Stage, featuring:
Jon Dorenbos
Former NFL Player and World-Class Magician
Enjoy comedy, magic and powerful storytelling, with inspiring lessons on perseverance, resilience and personal success.
Molly Fletcher
Former Sports Agent, Author and Podcaster
Discover what drives top leaders — from professional sports to the boardroom — and how they inspire collective success.
Magic Johnson
Legendary Athlete, Entrepreneur and Activist
Get a glimpse of Magic’s playbook for success. Learn how vision, resilience and heart can drive extraordinary results for your team and your dealership.
Plus, there’s lots more on Main Stage, including NADA President & CEO Mike Stanton, 2025 NADA Chairman Tom Castriota and 2026 NADA Chairman Rob Cochran, and the announcement of the TIME Dealer of the Year Award!
But you have to be there to experience it. Don’t delay. Rates go up for onsite registration. Register now
Already registered?
You guessed it, download the mobile app!
