The countdown is officially on. With NADA Show 2026 a little more than two months away, we’re shifting into high gear!
Get ready for the auto industry’s most powerful marketplace of products, partnerships, ideas and innovation. NADA Expo is set to deliver an experience you can’t afford to miss.
One Expo. Two Halls. Unlimited Opportunity.
NADA Show 2026 Expo is officially sold out! With 600+ exhibitors across two dynamic halls, whether you’re tackling today’s challenges, exploring new vendors, seeking proven solutions or looking for your next competitive edge, you’ll find it on the Expo floor.
We’re turning up the energy — and the opportunity — with a fresh experience that spotlights innovation, growth, and real-world solutions for every department of the dealership.
Two Halls, One Great Experience. And It All Starts in North.
For 2026, the newly renovated North Hall has been reworked to feature an expanded layout and a focus on innovation and 145 first-time exhibitors. Expect real applications of AI, as well as the ever-popular Dealer Learning Lab.
North is also your direct gateway to and from the Show’s Main Stage — where dynamic speakers offer energy, insight and inspiration.
North Hall is about innovation, West Hall is about solutions. Together, the two deliver the full picture: North Hall drives what’s next. West Hall keeps business moving.
As NADA’s Director of Expositions Connie Mikels said:
“North Hall is the launchpad of innovation, networking and fresh opportunity that powers every corner of the Show. North is not just where you see what’s next — it’s where you start making it happen. That’s where the doors open, the buzz starts, and the business of the future takes shape.”
From there, the momentum continues in West Hall, the heartbeat of trusted providers, proven systems and operational strength. Plus, a brand-new Product Discovery Stage bringing you the latest and greatest tech, tools and tactics in the industry.
Expo+ Education
Take advantage of the dynamic duo: education on the Expo floor.
- The Dealer Learning Lab (in North Hall) offers fast, focused, 20-minute sessions packed with practical strategies from dealers and industry experts. Pop in for real-world insights on digital marketing, service operations, leadership, profitability, and more. Each session delivers key dealership takeaways.
- It’s counter-balanced by the Product Discovery Stage, in West Hall. Brand-new for 2026, this is your chance to see live demos, deep dives and hands-on product insights to help you compare solutions quickly and confidently.
And So Much More
Step into the newly designed NADA Pavilion — learn how to maximize your NADA membership benefits, and explore programs designed to help dealerships thrive.
Then, plug into the future of auto retail, in the EV Power Pit. Whether you’re just getting started or already leading the charge, here, you’ll find the tools, insights and confidence to accelerate your EV strategy.
Expo Hours
Wednesday, Feb. 4 — 10 am–5 pm
Thursday, Feb. 5 — 8:30 am–5 pm
Friday, Feb. 6 — 8:30 am–12:30 pm
Fuel Your Business. Find Your Next Big Idea. Only at NADA Expo.
Join us in Las Vegas, Feb. 3-6 (Tuesday-Friday)!
