ATD Data

ATD Data, an annual report on America’s franchised new-truck dealerships covers dealership sales, financial trends and more.

There are two versions of ATD Data. One is a detailed infographic that can be shared by print and broadcast news outlets as well as on social media. The full report includes the Average Truck Dealership Profile, financial trends, sales data, employment figures and more.

ATD Data 2016 was updated with completely re-benchmarked data and methodologies. As a result, data and figures from previously released reports will not be comparable to the 2016 report.


Highlights from 2016 include:

  • Franchised truck dealers sold 400,358 medium- and heavy-duty trucks.
  • Total new-truck sales topped $85 billion.
  • Truck dealerships employed more than 129,000 workers.
  • Truck dealerships wrote more than 10 million repair orders, topping $27 billion in service and parts sales.