The Age of AI Search: How Dealers Stay Visible and Competitive
AI tools like ChatGPT are transforming how people search, rendering traditional SEO strategies less effective.
This session breaks down how AI solutions are reshaping consumer behavior, what it means for your visibility, and why tracking AI visibility and brand awareness matters more than clicks and site traffic. Gain actionable strategies to adapt your digital marketing, measure the right metrics, and thrive in the AI-powered era of search.
Presenter
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Greg Gifford
Chief Operating Officer | SearchLab Digital
