NADA Board Members

As owner, President and Chief Executive Officer of Advantage Truck Group in Shrewsbury, Mass., Kevin Holmes brings his vision and expertise to lead the largest Daimler Trucks North America dealer network in New England known for its focus on providing superior customer service and support. Holmes is committed to expanding ATG’s reach and building a culture within its dealer network dedicated to providing the training, tools and technology needed to ensure the highest level of customer support.

Holmes has four decades of experience launching and growing multi-state service and repair businesses, beginning in 1984 when he invested his life savings of $12,000 to open a service station that would become the origin of ATG. ATG is a heavy-duty full-service truck dealership specializing in Freightliner and Western Star vehicle sales, service, and parts that he formed in 1990.

Holmes serves on the Board of the American Truck Dealers (ATD), a division of the National Auto Dealers Association (NADA), and the Trucking Association of Massachusetts (TAM). A member of the Freightliner dealer council, his dealership became the first to earn Elite Support certification in North America. Holmes’ dedication to community service is reflected through Haulin’ 4 Hunger, a charitable initiative he started in 2012 together with his employees that helps provide thousands of meals each year to people facing hunger and food insecurity.