Staff Your Online Showroom or Lose Sales

Track: Variable Operations

Thursday, January 26, 1:00 - 2:00 PM

Room: C141

Presenters: Glenn Pasch

 

Also presented on:

Friday, January 27 10:30 - 11:30 AM

Each month dealerships spend thousands of marketing dollars to drive customers to their website or online showroom. Yet most dealerships aren't staffing this showroom. Using dealership analytics, gain a baseline of web visitors and lead submissions, and quantify how many customers lost because of an unstaffed showroom. Explore new technology that allows salespeople to interact with customers when they have questions versus when it is convenient for the dealer.

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Glenn Pasch
Presenter

Glenn Pasch

PCG Digital

Chief Executive Officer

Glenn Pasch is CEO of PCG Digital an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he's been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. He is the host of the "You're In Charge-Now What" podcast. He's the co-author of two books including "Selling Cars in the Digital Age" and "The Power of Connected Marketing".