Growth Hacking Your Dealership

Track: Digital

Friday, January 27, 10:30 - 11:30 AM

Room: D163

Presenters: Joe St. John

 

Also presented on:

Thursday, January 26 1:00 - 2:00 PM

Modern buying patterns are creating new levels of complexity in how consumers engage with dealers from search to purchase. The current model follows a predictable linear buying pattern and is not designed to maximize results in today's world. Explore an entirely new methodology for training and coaching that will maximize impact, dramatically improve skills development, and get your most effective leaders on the front lines, where they are desperately needed.

 

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Joe St. John
Presenter

Joe St. John

AutoFi

Vice President of Training

Joe St. John worked full-time at the dealership at age 16 and became a general manager at 30 years of age. St. John leads education and training for AutoFi, where he helped pioneer modern digital selling. He leverages his finance, insurance and sales management roots to help dealerships maximize profitability. He holds a master's degree from the University of Southern California, studied at Cambridge and Oxford, and was named a Truman Scholar and a USA Today Academic All-American.