NADA Show 2026: on Track to Wow

Published August 26, 2025

Author

Maryann Malesardi

Senior Manager, Event Marketing

We couldn’t keep this under the hood any longer. Spoiler alert — yes, we do love a good racing pun — the welcome reception at NADA Show 2026 will be held at none other than the Grand Prix Plaza in Las Vegas!

That's right, February 3, we’re kicking things off in pole position with a high-octane evening of networking, entertainment and fast-track fun in one of the city’s most exciting new venues.

Get ready to feel the adrenaline as you take in the sights, sounds and even the smells of the raceway — with the iconic Las Vegas Strip as your backdrop. Expect a dazzling blend of LED displays, cutting-edge décor and top-tier culinary offerings that highlight the very best of Vegas.

Join us for an exclusive look into the inner workings of Formula 1, with unparalleled access to the track, garages and pit lane. The immersive experience features kart racing on part of the Las Vegas Strip Circuit®, driving simulators and a showcase of classic memorabilia.

F1® DRIVE
Ready to get behind the wheel? This high-speed karting adventure lets you race on part of the Las Vegas Strip Circuit® — marking the first time a karting attraction has operated on part of a Formula 1 track. Plus, enjoy a unique perspective inside the official team garages.

F1® X
Explore the most cutting-edge and interactive Formula 1 experience ever created. Get an up-close look at artifacts never-before-seen in North America from 75 years of the sport, including historic Ferrari, Lotus and Red Bull cars. Also, design your own Formula 1 car; and experience the Las Vegas Strip Circuit® from the driver’s seat in a 4D environment.

The NADA Welcome Reception is known for delivering major horsepower — and 2026 will be no different. From pitstop challenges to cocktails and mocktails with your crew, expect thrilling entertainment, winning connections and a turbocharged start to the Auto Industry Event of the Year.

Whether you're a longtime dealer or first-time attendee, you'll want to be on the grid for this unforgettable night.

Buckle Up
Hotels are filling fast! Register today to lock in our lowest available price and book your housing.