Tysons, VA – Media credentialing is now open for the 2027 NADA and ATD shows. The NADA events will be held from Wednesday, Feb. 17 to Saturday, Feb. 20, at the Orange County Convention Center in Orlando, Fla.

The NADA Show is the automotive industry’s must-attend event of the year, featuring top leaders, unmatched networking opportunities and the leading marketplace for automotive products and technology.

Held concurrently at the Hyatt Regency Orlando, the ATD Show brings together the commercial truck dealer community for dedicated programming, education and industry discussion focused on the issues shaping truck retail.

The NADA and ATD shows bring together thousands of franchised auto and truck dealers, industry executives, manufacturers, technology providers and policymakers, among others, giving media direct access to the people shaping the future of automotive retail. With four days of programming, education and industry discussion, the shows offer reporters a front-row view of the most consequential issues and emerging trends affecting the industry.

Members of the media must apply for credentials in advance HERE. Space is limited, so please apply early.

The application cutoff is Wednesday, February 3, 2027, at 5 p.m. ET. If approved for credentials, applicants will receive an email with an official registration link. 

Media Qualifications

Media credentials are available to qualified journalists, photographers and content creators attending the show for the purposes of editorial coverage. Applications will be reviewed based on relevant recent coverage and other factors. Full eligibility requirements are available on the media credentialing page.

IMPORTANT NOTE: NADA will not issue media credentials to reporters, freelancers, or individuals producing content on behalf of NADA Show exhibitors or vendors. Additionally, credentials will only be granted to those attending for the purpose of providing editorial coverage.

Please note that past attendance does not guarantee approval. NADA reserves the right to deny or revoke media credentials to any individual or member of the press at its discretion.

For more information about requesting media credentials, please visit www.nada.org/nada-show/plan/nada-show-press-information. To stay up-to-date with the latest news and resources for the NADA and ATD 2027 Show, please visit www.nada.org/nada-show-attend and www.nada.org/atd-show. If you have questions, please contact our Public Affairs team at publicaffairs@nada.org.