Preparing for the "Cookieless" Future

Track: Marketing

Thursday, January 26, 1:00 - 2:00 PM

Room: D174

Presenters: Alex Holt, Ashley Griswold

Ever since Google announced its intent to stop using third-party cookies in the Chrome web browser, and Apple implemented changes in iOS that made user identifiers significantly less valuable, car dealers have been forced to adapt their marketing strategy to avoid wasting money on general audiences not in the market to buy a car. Prepare for the cookieless future by learning how to use your first-party data to meet your audience where they are — across devices and platforms — to provide a personalized and targeted advertising experience.

Presenter

Alex Holt

Fuel: IMV

General Manager

Alex Holt is the general manager of Fuel IMV, focusing on bringing the power of pure first-party data to the automotive industry. He speaks both domestically and internationally on data strategy, modeling and privacy. During his tenure at Cars.com, Alex has held positions in data strategy, marketing strategy and advanced analytics. Before joining Cars.com, Alex spent his career at several agencies working with clients like Stellantis, Goodyear and Boeing.

Presenter

Ashley Griswold

Cars.com

Director, Sales

Ashley Griswold is the director of sales for FUEL at Cars.com. She draws upon more than 12 years of automotive sales and leadership experience to oversee the growth efforts of all FUEL Media Network solutions. She began her career with a Gannett newspaper, then worked at a Belo TV station before joining Cars.com in 2015. Since then she has sold Cars.com solutions directly to local dealerships and was a regional sales team manager before taking on the sales leadership of FUEL: In Market Video in 2020.