It's Time to Take Your Chat Back

Track: Business Essentials & Innovations

Sunday, January 29, 9:00 - 9:20 AM

Room: Dealer Learning Lab

Presenters: Ron Andrews

Start answering your own chats to drive higher quality sales and service opportunities. Learn how to engage more customers in chats across your digital ecosystem, and how to go to market with a connected marketing campaign that positions chat as a core unique selling point and call to action.

Presenter

Ron Andrews

Dealer Inspire

Director of Enterprise Strategy

Ron Andrews leads enterprise partnerships and strategy at Dealer Inspire. He has spent his entire career in the automotive industry, bringing a millennial's perspective to both the marketing and retail side of dealership operations. What started as an opportunity to help a Ford dealership manage its website and digital footprint grew into overseeing all marketing and e-commerce operations for multiple dealer groups in the Midwest. Andrews joined Dealer Inspire in 2016 to share his hands-on industry expertise and passion for helping automotive retailers future-proof operations and enhance their digital marketing efforts.