Capture the Missing Latino Market
Track: Marketing
Friday, January 27, 9:00 - 9:20 AM
Room: Dealer Learning Lab
Presenters: Steven Guerra
Engaging the Latino consumer is a strategic imperative for dealers. Gain data-driven insights on the growth and spending power of the U.S. Latino consumer. See impressive returns on Latino marketing efforts using brand-specific case studies, and learn how dealers can effectively build market share within this particular consumer segment.
Share
Presenter
Steven Guerra
NBCUniversal
Director, Business Development and Auto Industry Analyst
Steven Guerra is the director of business development and an auto industry analyst at NBCUniversal. For more than 25 years, Guerra's focus in Spanish language media has been developing data-driven insights for auto dealers and OEMs. By applying those insights to marketing strategy and tactics, he helps auto clients reach key audiences that truly move the needle, increasing sales and market share.
