Interested in marketing your product or service to franchised new-car and -truck dealers? NADA provides many cost-efficient ways companies can reach this dynamic market:
Advertise with NADA to reach the most influential group of dealer decision-makers — the dealer-members of NADA. Reach your target market and make your ad dollars go farther by advertising with the nation's No.1 trade association for new-car and -truck dealers. Banner advertising opportunities also are available for a variety of NADA's websites, including this one. For details, email Joe Phillips at
email@example.com. To learn about the terms and conditions,
2019 NADA Sales Kit |
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2019 ATD Sales Kit |
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Exhibit at the annual
NADA Show and ATD Show, the automotive and commercial truck industry events of the year, and market your products and services to the nation's new-car and -truck dealers. The four-day shows include:
- General sessions, workshops, dealer franchise meetings, and exhibits;
- More than 20,000 dealers, dealership managers, manufacturers and related-industry representatives come together under one roof; and
- More than 500 companies exhibit at the expos, which span more than 300,000 net square feet.
For information, contact Connie Mikels, director of expositions, 703.448.5861, fax 703.749.4733,
Join State and Metro Dealer Associations
NADA encourages vendors to develop "face-to-face" relationships with dealers, which is why NADA does not have a membership category for product/service vendors. Note that many state and metro associations do offer associate memberships. A list of these
local associations is
NADA does not rent nor sell its mailing lists in part or whole. Please contact a list broker of your choice as many commercial sources provide similar information.
The association approves endorsement or affinity marketing relationships with carefully selected, qualified vendors. The primary purpose of any endorsement is to provide services or products at prices not otherwise available to members, in order to reinforce acquisition and retention of members.
Endorsement proposals are evaluated on several criteria, including product/service type, scope, reputation and financial soundness. Other considerations include:
- Benefits to members and to the association;
- Relationships with other dealer associations;
- Cost recovery, legal liability and control of marketing; and
- Pricing and product/service delivery.
Companies are encouraged to address these subjects when submitting proposals. All proposals receive business and legal review before consideration by the association's board of directors. The decision process may take from three to six months, depending on circumstances.
For information about endorsements, contact the NADA Membership department at