What's in your digital blind spot?

Track: Digital

Thursday, January 26, 1:00 - 2:00 PM

Room: C147

Presenters: Teresa Bordenet

Does automation mean we have to sacrifice personalization? Is the technology you're paying for doing what you think it should? Gain surprising insight into what top dealers are doing to provide the best customer experience, and what less successful dealers aren't doing. Hear tips and best practices to unlock the true potential of customer engagement, and boost store sales and loyalty.

Presenter

Teresa Bordenet

Senior Vice President of Enterprise Partnerships at Digital Air Strike

Digital Air Strike

Teresa Bordenet is the Senior Vice President of Enterprise Partnerships at Digital Air Strike. She has over 20 years of automotive technology experience, including senior leadership positions at Who's Calling, MarketView360, AdReady, Art Technology Group, PureCars, and Car Wars. Teresa has led several Sales, Business Development, and Account Management teams focusing on Digital Advertising, Telecommunications Systems, and SaaS sales. Teresa is responsible for developing and managing our OEM and Enterprise Programs.