NADA Guide: Website Tracking Best Practices
Published
There has been a recent increase in regulatory and private litigation regarding the adequacy of pop-up banners on websites where consumers can provide consent to businesses using website tracking tools like cookies or pixels to offer a variety of tools such as targeted advertising.
The Best Practices for Tracking Consumer Website Activity document helps dealers fully understand tracking technologies and utilize them in a way that protects consumer privacy.
*This document is offered for informational purposes only and is not intended as legal advice. Consult an attorney who is familiar with federal and state law addressing these topics.
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