When a consumer can go down the street and buy the same exact product from your competitor, how can you compete?
One way is price. The other is to compete for the customer’s experience, which we discuss with Andrew and Paul Walser, respectively CEO and President of Walser Automotive Group, and the latest guests on NADA’s podcast Driving Ahead.
Perfecting the sales process is a constant quest for the Walsers. Their focus on simplifying the car-buying experience has led them to do things differently than most dealerships, including:
- A quick in-and-out transaction where a customer can pick up a new vehicle in 15 minutes or less.
- One Person, One Price philosophy
- One Person: One salesperson guides a customer through the entire process
- One Price: Vehicles are listed with the dealership’s best offer from the beginning
Flattening the F&I process: Most Walser salespeople handle F&I, with a few specialists available for those transactions that need a little more attention.
Learn more about their passion and drive to uncomplicate the car-buying process, in the latest episode of Driving Ahead, available now.
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