Transparent advertising is good for consumers and good for competition. Clear, accurate vehicle pricing helps consumers comparison shop with confidence, while consistent enforcement of advertising standards creates a level playing field for dealers and strengthens trust in automotive retail. NADA…
Transparent advertising is good for consumers and good for competition. Clear, accurate vehicle pricing helps consumers comparison shop with confidence, while consistent enforcement of advertising standards creates a level playing field for dealers and strengthens trust in automotive retail. NADA supports clear and transparent advertising and works with dealers to promote compliance with federal and state requirements.
In September 2026, the FTC released Automobile Industry Pricing Transparency FAQs that address common questions regarding truthful dealer advertising. The FTC is continuing to engage with NADA and potentially will provide additional guidance in the future.
