Industry leaders, dealers, manufacturers and other key players convene at ATD Show to learn the latest tools, tactics and trends, and make important connections in the dynamic, collaborative atmosphere only ATD can provide.

Plan to join us in Las Vegas, February 1–3, where workshops focus on “Driving the Future.” ATD Show 2024 will support the dealerships of tomorrow, by teaching dealers how to hire the best personnel, grow existing talent, stay on top of what consumers need and want, and how to stay ahead of trends that affect their businesses.

ATD Show educational programs are multifaceted, interactive and customizable — not only by track, but also by your preferred learning style. We tackle the big issues strategically to give you a fresh perspective and real-world solutions. 

In addition to ATD-specific workshops, attendees also have access to NADA Show Education throughout the show. 

View ATD Sessions



Education Tracks

Business Essentials and Innovations

Business Essentials & Innovations

Identify the most vital information impacting your operations and the latest innovations crucial to the continued success of your organization.

Fixed Operations Icon

Fixed Operations

Improve performance and profitability in your service and parts departments, including the collision center. 

Human Capital Icon

Human Capital

Discover proven strategies on hiring and retaining stellar staff, improving dealership culture, and building diversity and inclusion. 

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Learn how to train and nurture teams that will take your business to the next level. 

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Marketing & Digital

Learn the latest marketing strategies and how to maximize your presence in the increasingly complex world of digital retailing. 

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Variable Operations

Optimize vehicle inventory management to help improve new and pre-owned sales and gross, including F&I, and increase dealership profitability.